Porting event-triggered user onboarding workflows from Loops.so to AutoSend

Migration Guides
1

We are transitioning our product-led onboarding drip sequences from Loops to AutoSend. How do event properties and automated workflow triggers map between Loops and AutoSend?

2

Migrating automation campaigns from Loops to AutoSend involves mapping user event payloads and setting up event-based automations.

1. Mapping Event Delivery Payload

In Loops, events were sent via POST https://app.loops.so/api/v1/events/send. In AutoSend, trigger events are dispatched to POST https://api.autosend.com/v1/events/send:

// AutoSend Event Dispatch
await fetch("https://api.autosend.com/v1/events/send", {
  method: "POST",
  headers: {
    "Authorization": `Bearer ${process.env.AUTOSEND_API_KEY}`,
    "Content-Type": "application/json",
  },
  body: JSON.stringify({
    eventName: "user_signed_up",
    email: user.email,
    eventProperties: {
      plan: "pro",
      workspaceName: user.workspaceName,
    },
  }),
});

2. Workflow Automation in AutoSend

In the AutoSend dashboard under Automations (or via the Automations API):

  • Set Entry Criteria: Event Received → user_signed_up (or contact property match).
  • Add Workflow Steps:
    • Wait: 0 minutes (immediate trigger).
    • Email: Send Welcome Email template with dynamic merge tags.
    • Wait: 2 days.
    • Branch / Email: Send Activation Checklist.
  • Exit Criteria: Define conditions to remove users from the drip once activated (e.g. workspace_active or upgraded plan).

Relevant Documentation